Several months ago, Neuro-Designs was contracted to build a green certification directory website. With a custom database-based platform, AllGreenRatings.com features a comprehensive list of a community-driven list of green certifications available in the entire world, along with a discussion forum for their members to participate.
Recently last week, we just finished the identity and collateral designs for Multi Viscomindo, a new digital printing raw materials distribution company.
Click here to view more of the project.
We’ve been hearing some suggestions from our current and past clients that our new website looked more like one of our client’s website instead of ours. We figured that probably it’s time that we do something about that largely menacing homepage graphic. Initially, when we redesigned our website, the homepage graphic served as a placeholder for us to rotate featured projects every week or so. But with our current project timeline and everything, I don’t think having that feature is anywhere feasible. A tag line, in the other hand, would make more sense, and at the same time giving a bit of human touch to the website.
Having a tag line is something that we’ve been wanting to do, but we never got a chance to sit down and brainstorm the whole thing. So there we have it, a new homepage graphic, and a random project preview right on our front page.
Our office will be closed on Tuesday, May 20, 2008 for the Vesak national holiday. We will be back open the next day.
After more than a year, I finally got the chance to convert the video of my interview in Metro TV’s Indonesia Now and posted it in YouTube. This goes back in January 2007 when we don’t even have a dedicated furniture in our office :D.
When Steny and Pandji from the Good Morning Hardrockers Show interviewed me last week, Steny asked about how I do my designs. I said “Less is More”, and I found an article that explains it perfectly over at PSDTUTS.
The “Less is More” principles, while effective, has been proven hard to apply, especially to the local market, where people tend to “itch” when they see huge white spaces, small type size, or even a design that doesn’t have more than three typefaces. Stereotypically, it’s as if they should’ve paid less because we put less elements in a certain design.
To us, less elements doesn’t mean that we’re lazy. It means that we use the elements EFFECTIVELY to create EFFECTIVE designs. Besides, why putting anything useless in a design? That is called “clutter”.
