Less is More
When Steny and Pandji from the Good Morning Hardrockers Show interviewed me last week, Steny asked about how I do my designs. I said “Less is More”, and I found an article that explains it perfectly over at PSDTUTS.
The “Less is More” principles, while effective, has been proven hard to apply, especially to the local market, where people tend to “itch” when they see huge white spaces, small type size, or even a design that doesn’t have more than three typefaces. Stereotypically, it’s as if they should’ve paid less because we put less elements in a certain design.
To us, less elements doesn’t mean that we’re lazy. It means that we use the elements EFFECTIVELY to create EFFECTIVE designs. Besides, why putting anything useless in a design? That is called “clutter”.