neuro-designs

Some time ago, a few people asked us on why we make our T-shirts in a short-run production. Why not make them into a commodity or market them through store chains and local distro shops? To be honest, that thought crossed our minds a couple of years ago, but we do have some good reasons for not doing so.

Reason #1: We Like to Keep Them Exclusive
While many would probably disagree with us, we think that exclusivity is important to define who we are and what we designed. In terms of quality, even when we jumped in to the same meme bandwagon and created a T-shirt out of it—The Trololo T-shirt, for example—we always wanted to take the design from another edge, differentiating from others who made T-shirts with the same exact theme.

In terms of quantity, it goes even better. Limited number of copies of our T-shirt design means there are less people wearing it. This gives our design a step further from ubiquity.

Reason #2: Apparels for a Niche Market
If some people thought that we didn’t try to market our T-shirts at a local and popular trade forum, we did. In fact we did that recently and we didn’t like the results. It turned out that not everyone out there have the same thought or taste like ours. Some people just don’t get our designs, some people just didn’t like it, and to make matters worse, some people even defined our designs as something that is too sterile and that it lacks “design” elements. It’s rather hilarious since we never aimed our designs to be something like Ed Hardy, which we’re sure that they are attractive for some people.

Our T-shirt designs are based on things that we cannot express when we are designing for our clients. Some of them are extensions of memes, fiascos or popular culture that we think consider important to be immortalized into something that we can wear every day.

So instead of giving what everybody wants and reduce our passion in apparel design, we’d rather cater those who share the same thoughts and can appreciate our designs as they are. It’s just a simple fact that you can’t make everybody happy.

It seems that we’re quite happy with how things are going now with our T-shirt designs, and besides, since this is not our primary industry, we’re just trying to have some fun while we’re at it :)

OfficeDrop (was Pixily), an award-winning technology startup running in the document management business, is one of Neuro-Designs’ oldest clients. We helped them design their Pixily identity and design styles back in 2006, and we got the opportunity to maintain our relationship with the design of their new website and identity.

After months of intense design and development, OfficeDrop finally released their new revamped website. We designed the website with a new feel to better portray OfficeDrop’s new name and their outstanding service record.

The identity was also updated to reflect the name, using a lighter blue color, a new typeface, but maintaining the old and familiar logogram.

Don’t we all love Paul? I think Paul’s contribution to the World Cup fever should be immortalized into something that we can wear every day. So we’re going to have two designs for the Paul T-shirt, call it normal Paul, and frightened Paul if you wish (due to the death threats he received). And here are the details of the designs:

How to Order

And like we always do things here, here’s how to get them:

• Send an email to store@neuro-designs.com with your name, address, phone, color, and size. You can also send a text message to our hotline number at +62 812 12 NEURO.
• The price of this T-shirt will be IDR 70.000, excluding shipping.
• It will be produced using the 20S (or 24S if available) combed cotton fabric.
• The size chart is available on our online store. Please make sure that you order the correct one.

We will be starting our production once each color reaches 12 or more orders, but we are going to open the order until this Sunday. Hopefully, we can get everything going by next Monday. Right now, there has been 5 orders for the orange version, and 5 for the green version.

Now, what you’ll need to do is to let your friends know, and get them to order, too! The faster we get to the quota, the faster we’ll be in production.

Update:
We have sorted out the T-shirts, and they are ready to ship. We still have a few left, so if you haven’t ordered one, head over to our Store.

Another day, another T-shirt, and this time it’s a design collaboration with Christo Wahyudi, one of our former partners in Neuro-Designs. If you live in Indonesia, you know what this T-shirt means :D

As always, here’s how to get them:

• Send an email to store@neuro-designs.com with your name, address, phone, and size. You can also send a text message to our hotline number at +62 812 12 NEURO.
• The price of this T-shirt will be IDR 70.000, excluding shipping.
• It will be produced using the 20S combed cotton fabric.
• The size chart is available on our online store. Please make sure that you order the correct one.

We will be starting our production once it reaches 12 or more orders. So, get yourselves a reminder of the current situation now!

Update:
We have sorted out the T-shirts, and they are ready to ship. We still have one last T-shirt left, so if you haven’t ordered one, head over to our Store.

Our office will be closed tomorrow for the Vesak national holiday. We will be back open on Monday as usual. Happy Vesak day to all of you who celebrate.